Crispr Olympics

With the theme “question everything” our team gravitated towards cutting edge science which lead us to the discovery of Crispr gene editing. It’s a cutting edge genetic engineering technique that scientists using to selectively modify DNA. A practice that will allow us to better understand disease and create cell and animal models.

Now taking that idea of altering genetic traits, that brought us to the idea of a technologically advanced future where modifying DNA became so common practice that athletes utilized this practice to better preform on the world stage. And we thought the best way to illustrate that would be a montage of different fun use cases that resolved into the discovery channel logo with the tag line, “question everything”.